Carefree : Feel Pretty In Clean White Panty

Liza Soberano came out pretty in her all-white ensemble at the Carefree® #PrettyinWhitePanty Party

Wearing the right makeup, putting on a fresh new scent, and putting together a new ensemble can be some of the many ways a girl does to feel pretty. But aside from these, one should not forget that the “basic tool” to looking and feeling good starts from proper hygiene. That’s why Carefree®, the liners that give girls that everyday fresh panty feeling, calls out to girls to wear clean white panties and instantly feel good about themselves.

While it is already a given that one needs to wear clean underwear everyday, it’s another thing to be reminded to keep it fresh and clean throughout the long hours of the day. Especially for girls, there is a need to manage panty stains and odor caused by pee leaks, discharge, and even sweat – some of the major reasons why wearing white panty can be an icky choice for some of them even if they can actually feel comfortable and pretty wearing it.

Thankfully, Carefree® has set out to definitively resolve these doubts by actually encouraging girls to wear their white panties with confidence! Time to feel #PrettyinWhitePanty with Carefree®! Because Carefree® Liners protect panties from pee leaks, discharge, odor and wetness, girls can now instantly feel pretty with the comfort of wearing their white panties. Feel fresh and pretty all day long, allaying any and all fears of dreaded underwear stains!

“We understand the need of girls to live confidently, thus with the Carefree® White Panty campaign, we have delved into the need of young Filipinas to feel pretty all-day long through comfort,” shared Johnson and Johnson (Phils.) Inc. Senior Brand Manager Justin Anne Gaurino-Aruta. “With the simple act of wearing their white panties with Carefree®, it instantly gives a prettifying feeling to girls because of the comfort and freshness of a clean, dry panty-feeling it provides.”

Attesting to this is Liza Soberano, arguably the freshest face in showbiz today, who shared her secret to feeling fresh and pretty all day: “I’m busy and active every day, whether it’s for work or just having fun with my friends, so panty liners are such a lifesaver,” Liza said as she flashed that endearing smile. “No matter how frantic it gets, I sure feel pretty thanks to Carefree® and my favorite white panty.”

(With fellow IAmMegS2 girls, blogger Yuki Tansengco and host Jazmin Reyes.)

(With fellow Blogger turned Vlogger, Christina Decena of Partners in Vogue.)

To further promote feeling pretty in white panties, Carefree® partnered with MEG magazine in allowing girls to prettify and design their white panties through the “Prettify Your White Panty” web application.  The campaign culminated in an exclusive fashion show featuring panty designs developed in the said web application, including ten designs exclusively chosen by Liza herself.   

(AMS Clothing satin top and skirt; Forever 21 lace-up flats.)

Guests in attendance attended in their best white ensemble to embody the freshness Carefree® offers. They were also in for a treat as activities that inspire fun and confidence among girls filled the venue. The highlight of the night was the White Panty Bar where all the guests designed their own white panties and were given exclusive goodies from Carefree®.

With Carefree’s no-fuss approach to all-day hygiene, wearing white panties has never felt better and prettier! To know more about Carefree, visit

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